Like any good marketing force, Coachella's PR crew is keeping fans on the edges of their desk chairs by painstakingly prolonging the period of time prior to the 2013 line up announcement. Like one drop of water to a swarm of desert nomads wasting away from dehydration, Coachella gives us an animated promo film to satiate our desperate longing for line-up.
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Blooms of metallic flowers, electric sand sharks swimming about, bobbing bubbles of colors are keeping fans from causing an uproar in lew of no line-up announcement. This is the first update we’ve gotten since New Years day picture post. We’re hungry for more.
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